Gerflor, recognized expert and world class leaders in providing complete solution between flooring and wall protection, which provides a fully hygienic and water proof/tight solution became a gold sponsor of Leaders in Architecture MENA Summit that will take place on April 25th – 26th in Sofitel Downtown, Dubai
Now in its 6th edition, Leaders in Architecture MENA Summit is the largest and most prestigious platform dedicated to promoting and advancing architecture industry across the countries of the Middle East and North Africa. Committed to boosting the region’s presence on the global architecture landscape, Leaders in Architecture MENA is the only event which brings together the most prominent decision makers from across the world representing the top global firms and architecture personalities to champion the potential the MENA region
“A dynamic region like MENA has a tremendously developing speed. Playing a big part in this development is our ultimate goal, which will help us to achieve our missions “to create, manufacture and market innovative, design-led and eco-responsible solutions for flooring and commentary interior finishes. To anticipate the specific need of the users, specifiers, installers and distributes around the world. To provide competitiveness and success for all our customers”. We have the capability to supply the MENA region with the latest innovative solutions in the market” stated Ahmed SABRI
Marketing Manager, Geflor
Endorsed by AIA Middle East, Saudi Green Building Council, Qatar Green Building Council, Iranian Association of Young Architects to just to name a few, the summit is not only a platform of connecting architects, interior designers, and consultants, but is also a foundation of networking for solution providers with the exclusivity in each category, one to one meetings and prequalified attendance of VIPs
Hosting over 150 CEO’s, Regional Directors, Chief Architects representing the top largest firms worldwide with the biggest number of upcoming projects, summit’s guests represent the elite of worldwide architecture business.
“Gerflor’s main target is architects and specifiers, who are always curious about the latest innovations and technologies in building construction materials. Being with such a connected network of highly professional architects & consultants in one place will position Gerflor as a key player in the market with the ability to share different experiences and success stories done in the region. Our strategy is to open new channels and connections with key specifiers and experts in the construction field, while strengthening our relations with previous architects & consultants. Attending Leaders in Architecture MENA will help in analyzing the different points of view, market size & interest in the next few years, eventually leading to a mutual cooperation for the sake of developing the building construction segment and related specifications.”Sabri continued.
Amongst other 50 guest speakers are Mohamed Al Assam, Founder and Leader of Dewan Architects, Ibrahim Jaidah, CEO of Arab Engineering Bureau, Jo Palma, Principal & Design Director of Perkins+Will, Carson Shearon, Principal, CannonDesign, Ian Apsley Main Board Director, Broadway Malyan, Thomas Behr, Managing Director, SOM, Jamil Jadallah, Managing Director, National Engineering Bureau who will discuss wide range of topics – from understanding the market demands and specific needs of consumers, gaining a better understanding of local trends, challenges in the region, cultural diversity, and many others. Not only this summit will be a platform of connecting architects, interior designers, and consultants, it will also be a foundation of networking for solution providers with the exclusivity in category, one to one meetings, and prequalified attendance of attendees.