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    SARA is one of the major trading company engaged in the marketing and distribution of sanitary fixtures and fittings, ceramic walls and floor coverings, china-wares and gift items, and other specialty products.

    SARAs business is characterized by an emphasis on marketing, technology, and customer service. A substantial reason for SARA s success has been its ability to establish and maintain term relationships with its customers and suppliers alike.
    Established in 1967, SARA has grown to become the leading organization in the marketing and supply of quality European bathrooms and tiles in the United Arab Emirates, Kingdom of Saudi Arabia, Lebanon, and Syria. We now operate from 18 highly visible showrooms and 8 warehouses covering the largest cities in our region.

    Our showrooms are managed by efficient, self-motivated and dedicated indoor and outdoor sales teams who work very closely with leading Consultants/Architects and Contractors.SARA offers a wide variety of European bathroom suites, whirlpools, and shower cubicles. Our wide selection of ceramic, mosaic, and terra cotta wall and floor coverings caters to almost every need. Today, we select products primarily from Europe’s leading manufacturers, and we are proud of our globally renowned brands portfolio.