Firas Hnoosh
Principal, Design Director of Architecture,Perkins+Will

Firas has over 17 years of professional design experience. Before joining Perkins+Will, Firas has led a design studio in the London studio of a renowned architectural deign firm. He moved to UAE in 2013 as design director for the Abu Dhabi practices of two major international architectural firms. His strong commercial and institutional building portfolio includes projects such as The National Bank of Abu Dhabi Global HQ on Al Maryah Island, the Abu Dhabi Cruise Terminal in Mina Zayed for the ADPC, a large mixed-use development in Dubai for Majid Al-Futtaim Group, Manhattan Loft Gardens, a 42-storey mixed-use residential and hotel tower in east London at the Olympic Village and Lexicon residential tower, a 36-storey residential building in the heart of London. His approach to create holistic architecture by designing buildings as response to context in its multiple facets; urban, social, cultural and environmental, creates spaces that are inclusive, of-their-place and time and expressive of their brief and client aspirations. Firas promotes a collaborative and inclusive process in the studio where all designers have a voice and all ideas are considered. Firas serves as judge for WAN’s Tall Buildings Awards 2017 (World Architecture Forum) and the LEAF Annual Architecture and Design Awards since 2013 after winning the prize in 2012 for Best Future Building. He also served as a guest juror at the Architectural Association and Southbank University in London and a guest lecturer at Oxford Brookes University on high-rise buildings in 2013. In his role as design director for Perkins+Will’s Dubai office, Hnoosh directs a growing team of 30 architects through all stages of design for mixed-use developments, high-rise office buildings, hotels, universities, and cultural centers. With a strong background in digital design, he promotoes the adoption of new digital tools, building information management (BIM) platforms, and environmental and parametric applications to the Dubai studio.


Perkins+Will is an interdisciplinary, research-based architecture and design firm established in 1935. Founded on the belief that design has the power to transform lives and enhance communities, we collaborate with clients all over the world to create healthy, sustainable places in which to live, learn, work, play, and heal. More than 2,000 professionals across over 20 Perkins+Will offices include some of the brightest minds in architecture, interior design, branded environments, urban design, and landscape architecture. Clients consistently turn to us for our leadership and expertise in areas like sustainability, resilience, health and wellness, and mobility. Additionally, our Research Labs catalyze innovative design technologies and solutions that result in better, smarter, more competitive built environments. The recipient of hundreds of design awards each year, and a progressive leader in corporate social responsibility, Perkins+Will is consistently ranked among the world’s top design firms. Our family of partner companies includes retail strategy and design consultancy Portland; sustainable transportation planning consultancy NelsonNygaard; healthcare technology planning firm Genesis Planning; and luxury hospitality design firm Pierre-Yves Rochon(PYR).


It’s been a great experience. The subjects  that are put on the table are very intriguing and provocative. It’s very important.